Nespresso is all about experience.
This will be an inspiring competition designed to promote collaboration and provide participating student teams the opportunity to ideate a creative strategic solution for a leading premium retail brand. Bensadoun School of Retail Management (BSRM)Â and will challenge teams to generate creative, collaborative, and scalable strategy to elevate the Nespresso brand.
Check out last year's event!
What to expect?
Phase 1
Ideation submission requirements:
- 5-page slide deck
- 90-second ‘elevator pitch’ video
- Mood board
Evaluation criteria:
- Creativity and Innovation
- Scalability and Feasibility
- Impact on business stakeholders and customers
- Within project scope
Timeline:
Phase 1 Submission Deadline:
Sunday, January 19th, 2025 at 6pm EST to bsrmcomp.mgmt [at] mcgill.ca
Five (5) finalist teams will be announced:
Friday, January 24th, 2025.
Final Phase
Finalist teams will gain invaluable support by having access to Nespresso experts and resources to take their final presentations to the next level.
Activities include:
- Nespresso Virtual Branding Workshop
- Mentoring Sessions: each team will be assigned their own mentor from the senior leadership team at Nespresso Canada
Final presentation requirements:
- 10-page slide deck
- 10-minute presentation
- 5-minute Q+A
Evaluation criteria:
- Creative and Innovative
- Team Collaboration
- Scalable and Feasible
- Business Impact
- Sustainable
Timeline:
In-person final at Nespresso HQ:
Friday, February 21st, 2025. 9:00 am – 11:30 am
Registration
There is no registration fee. Open to Â鶹AV undergrad students only.
Registration deadline is January 11th, 2025.
Questions?
E-mail bsrmcomp.mgmt [at] mcgill.ca
In collaboration with
