Digitization
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enDigital Transformation Required to Keep Canada鈥檚 Retail Afloat
/bensadoun-school/article/digitization-retail/digital-transformation-required-keep-canadas-retail-afloat
Dr. Yu Ma, Associate Professor of Marketing and Bensadoun Faculty Scholar at 麻豆AV, weighs in on the urgent need for digital transformation for Canadian businesses.Wed, 16 Dec 2020 16:14:11 +0000Bensadoun Communications224696 at /bensadoun-schoolHow Can We Best Adapt Our Global Supply Chains During a Pandemic of Historic Proportions?
/bensadoun-school/article/digitization-ecommerce-retail-retail-management/how-can-we-best-adapt-our-global-supply-chains-during-pandemic-historic-proportions
<p>For the last several decades we have been conditioned to assume that necessities like food items and cleaning supplies will be readily available, whenever we require them. But, the COVID-19 pandemic has upended those supply chains as well as those for other necessities, such as medical devices (e.g., respirators) and personal protective equipment (PPE, e.g., masks, gloves). Suddenly, their availability has become a matter of life and death.</p>Tue, 02 Jun 2020 17:57:26 +0000Saibal Ray179840 at /bensadoun-schoolWhat can we learn from China as we prepare to open up the retail sector?
/bensadoun-school/article/what-can-we-learn-china-we-prepare-open-retail-sector
<p>As governments in the US, Canada and Europe start to plan for the progressive reopening of their respective economies including retail, we can turn to China (and some other Asian countries) to extrapolate lessons from their initiatives to re-open retail.</p>Tue, 21 Apr 2020 13:53:07 +0000Charles de Brabant170056 at /bensadoun-schoolFor Canadian retailers, digitization is long overdue
/bensadoun-school/article/canadian-retailers-digitization-long-overdue
<p>As this year draws to a close, and some of the more important holidays for retailers (Black Friday, Cyber Monday) are behind us, there is no denying that technological innovations are continuing to produce seismic shifts across industries. Retail is no exception. If anything, retailers experience these shifts earlier and more frequently because of their proximity to consumers. Consumers, in turn, reward the brands that leverage technology to improve their buying experience.</p>
<p>Every year, U.S. businesses capture more than a third of online sales from Canadian customers.</p>Thu, 05 Dec 2019 20:14:21 +0000Saibal Ray, Academic Director149419 at /bensadoun-school