News
Professor Robert David's research on failing management trends receives widespread coverage
Published: 27 June 2006
Professor Robert David and Cornell professor David Strang's paper on why promising management trends often fail ("When Fashion is Fleeting: Transitory Collective Beliefs and the Dynamics of TQM Consulting," Academy of Management Journal, 49(2): 215-233) has received widespread coverage and recognition.
The paper was profiled on June 26, 2006, in both the Wall Street Journal ("Why management trends quickly fade away") and U.S. News & World Report ("The Lemming Effect"), with Canadian coverage on May 29, 2006, in the Globe and Mail ("Beware of management consultants bearing fads").
The Academy of Management has issued a press release profiling Professor David's article. Click on "More information" to view the complete release.