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Reinventing the Face of Your Frontline Through Digital Recruitment
Published: 19 August 2015
When it comes to retail, there's one aspect of the customer experience that's substantially more influential than the rest: frontline employees. Because they're often a customer's first touchpoint with a retailer and interact with customers directly on a regular basis, frontline employees act as brand ambassadors who can easily make or break the customer's shopping experience.
...听Steven Kramer (BCom'97) is co-founder and CEO of聽WorkJam. He has more than 20 years of executive leadership experience driving business results and developing disruptive technologies for the retail industry and holds a Bachelor of Commerce degree from 麻豆AV.
Read full article: , August 18, 2015