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Â鶹AV SCS Graduate Certificate in Marketing
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The Graduate Certificate in Marketing introduces the core competencies of marketing to those interested in entering the field or those who wish to update their existing knowledge to work in various marketing contexts. Areas of focus include evolving marketing principles and theory, market segmentation, marketing research and reporting, digital marketing management, communication and presentation skills, sales and negotiation, and marketing of services. The program covers both theoretical knowledge and practical skills to equip you with the industry’s latest digital tools and emerging best practices so you will be ready to build a successful career as a marketing professional in an agency, corporate, or non-profit environment.
You may also be interested in Â鶹AV SCS Graduate Certificate in Advanced Marketing
Type:Ìý ÌýGraduate Certificate Courses: Ìý 5 Credits: Ìý 15 Schedule:ÌýÌý Full time or Part time Time: Weekday evenings and Saturdays Delivery: Ìý In-person Unit: ÌýGlobal and Strategic Communication Questions? Ìý info.conted [at] mcgill.ca
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IABC is a vibrant global membership association serving thousands of professionals in the field of business communications.
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Message From the Academic Program Coordinator
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I look forward to welcoming you to our Graduate Certificate in Marketing. The program is designed and constantly updated to give you the emerging and continuously evolving knowledge and skills needed to work, from day one, as a marketing professional in any industry or as a freelancer. This gives you the opportunity to truly follow your career passion.Ìý
Ultimately, what will you be able to do after completing this program? Your professional opportunities are as diverse as your imagination. You will be able to do many things related to marketing in any industry you choose, including in a marketing agency, corporate environment, or non-profit context. Marketing comprises wide-ranging activities including marketing research and analytics, consumer behaviour, digital marketing, sales, services marketing, brand management, strategy, and integrated marketing. These are just a handful of activities that make up what you could find yourself doing as a marketing professional.Ìý
We cannot wait to meet you and help you build a successful career as a marketing professional!Ìý
Dr. Nicolette Papastefanou
Academic Program Coordinator
Key Features
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- The program covers the evolving knowledge and skills needed to be a vital asset in the marketing field, including marketing research and reporting, digital marketing management, sales management, and the marketing of services.ÌýÌý
- All courses focus on honing practical skills (alongside a solid theoretical background) through hands-on workshops, exercises and assessments, and cases.ÌýÌý
- Networking opportunities are embedded in all courses with industry leaders invited to deliver guest lectures and lively in-class discussions.ÌýÌý
- Our course lecturers are all industry practitioners and experts in the marketing field.ÌýÌý
- Our guest lecturers come from various industries, settings (agency, corporate, non-profit, entertainment, tech, etc.), and work backgrounds.Ìý
Who Should Apply
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This program is a good fit for you if you are:
- A graduate with a Bachelor’s degree (in any discipline), and a keen interest in marketing, regardless of whether you have working experience or not.Ìý
- An entry-level or early-career professional in marketing or any other industry with a Bachelor’s degree (in any discipline) who wants to begin a career in marketing, move to a higher-level marketing-related position, or freelance.Ìý
- A business or start-up owner who would like to promote your products or services without having to rely on a marketing agency or consultant.ÌýÌý
Learning Outcomes
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The program is designed to enable you to:Ìý
- Apply the basic principles and theories of marketing to understand the role thereof in various contexts and employ this knowledge in the design of marketing strategiesÌý
- Design marketing research plans, collect and analyze marketing-related data, and report the findingsÌý
- Manage all aspects of a digital marketing campaign, including social media strategiesÌý
- Understand the nuances of marketing a service rather than a productÌý
- Plan a marketing campaignÌý
Delivery Format and Schedule
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This program is offered in person.
The in-person classes give students the opportunity to have lively discussions, engage in practical workshops, and network with guest lecturers. Classes are scheduled from Mondays to Thursdays (each class is the same day each week) from 6 to 9 p.m., and on Saturday mornings from 9 a.m. to noon.Ìý
Courses
Admission Requirements
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Applicants must hold a bachelor’s degree from an approved university with a minimum CGPA of 3.0/4.0 or 3.2/4.0 in the last two years of full-time academic studies.
* If your CGPA is lower than the above requirement, please submit the following for consideration with your application and official transcript.
a) Letter of Intent: A letter, one to two pages in length, single-spaced, written in English or French, which addresses the following:
- basis for interest in the program;
- your knowledge that would be pertinent to the program;
- your interest in the field of study and the reasons for applying to our program;
- plans for integrating the training into your current or future career;
- a description of your professional experience and its relevance, if applicable, to the program;
- awards received or other contributions;
- any additional information relevant to your application.
b) Curriculum Vitae
c) Two Letters of Reference:ÌýAt least one should be from a current or former employer.
- Applicants must provide proof of English Language proficiency.
Career Spotlight
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Today, successful organizations are measured by their ability to identify and meet the needs of their target market in a highly competitive environment. The essential aims of marketing operations are to determine the needs of the market through collecting, analyzing, and reporting large volumes of data; translating these needs into products, services, or ideas; and converting consumer demand for them into a desired response. To succeed in this field, you need to be able to understand customer needs through marketing research, product and service development, communication and pricing strategy, digital marketing strategy, and how to market goods and services both online and off.Ìý
People with this skill set are in high demand. The numbers confirm that regionally, employment demand for graduate-level marketing professionals has been increasing an average of 3.81% per month since February 2018, and 3.38% nationally. This indicates strong current and future demand in the field.Ìý
If you are creative, have good analytical and communications skills, and have a good understanding of people, then a career in marketing could be a good choice for you. Whether you want to work in an agency, corporate or non-profit environment, as a marketing professional you could work in various areas including corporate marketing, marketing research, sales and retail, brand or product marketing, advertising, digital marketing, e-commerce, or customer service management in diverse industries such as healthcare, pharmaceuticals, education, or engineering.Ìý