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Online retailer Amazon is taking on supermarkets by delivering food directly to Canadians’ doorsteps.

The retail giant, which built its business selling books and entertainment through the mail, launched its new grocery category Thursday, in what’s certain to be an intensifying battle between grocers.

Amazon says the initial selection includes 15,000 non-perishable grocery products, like coffee, cereal and baby food, from a variety of brands such as Campbell, Nestle, Pepsi, and Kellogg.

(Video features Professor Animesh Animesh)

Watch full interview: , October 31, 2013