Ā鶹AV

News

Consumers take time to adapt to frictionless check-out technology

Published: 22 August 2023

Technologies like artificial intelligence are changing the way we shop. But change can be intimidating, and people can be reluctant to adopt it. The Bensadoun School of Retail Managementā€™s Retail Innovation Lab provides such an example. At the highly automated Couche-Tard location on Ā鶹AV campus, cameras in the store allow customers to make frictionless purchases that donā€™t require bar codes to be scanned. Still, many people donā€™t want to use them. ā€œPeople prefer to use cashiers, if they have the choice,ā€ says Charles de Brabant, the executive director of Bensadoun. But that doesnā€™t mean these technologies donā€™t have a place. In addition to helping busy stores handle customers more efficiently, they could benefit shops in rural areas or remote locations, where few employees are available to work or to relieve each other for breaks.

Feedback

For more information or if you would like to report an error, please web.desautels [at] mcgill.ca (subject: Website%20News%20Comments) (contact us).

Back to top