Consumers take time to adapt to frictionless check-out technology
Technologies like artificial intelligence are changing the way we shop. But change can be intimidating, and people can be reluctant to adopt it. The Bensadoun School of Retail Managementās Retail Innovation Lab provides such an example. At the highly automated Couche-Tard location on Ā鶹AV campus, cameras in the store allow customers to make frictionless purchases that donāt require bar codes to be scanned. Still, many people donāt want to use them. āPeople prefer to use cashiers, if they have the choice,ā says Charles de Brabant, the executive director of Bensadoun. But that doesnāt mean these technologies donāt have a place. In addition to helping busy stores handle customers more efficiently, they could benefit shops in rural areas or remote locations, where few employees are available to work or to relieve each other for breaks.
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