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Cutting back on service can damage an airlineās reputation
Published: 20 October 2023
As Pakistan International Airlines grapples with financial challenges, the carrier has made service cutbacks, reducing the number of domestic flights it operates, and unilaterally rebooking some passengers. āIt's not easy for any airline to decide to cut back services,ā says Associate Professor Karl Moore, as it can result in long-term damage to an airlineās reputation. "Within Pakistan, they are the dominant player. So, everyone in the country is aware of what's going on with them. Itās not a decision that you take lightly."
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