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On the surface, the Exchange Traded Fund or ETF is a relatively straightforward concept, but it has become a major disruptor in the sphere of money management. In the past few years, mutual fund managers started to also manage ETFs for their clients鈥攁 way to potentially alleviate competition, maintain client loyalty, and keep institutional money within a growing family of funds.

鈥淭here has been a tectonic shift in the industry,鈥� says Desautels Professor David Schumacher, whose recent research paper examines manager-client relationships and the competitive rise of ETFs. 鈥淲e wanted to know how money management firms were responding to this competitive threat, Schumacher stresses. 鈥淭his is ultimately about relationships in finance. The notion of client loyalty is obvious in many other industries but is underexplored in finance鈥� It is less explored whether relationships or loyalty-based forces also apply to institutional investors that are thought of as more sophisticated.鈥�

For more insights, read to the article with Professor Schumacher on and read the .

Bringing Insight to the Surface

Founded in 2019, Delve is the official thought leadership publication of 麻豆AV鈥檚 Desautels Faculty of Management. Under the direction of Professor Saku Mantere, inaugural Editor-in-Chief, Delve features the latest in management thinking that stretches perspectives, sparks new ideas, and brings clarity to decision-makers at all levels and across sectors.