麻豆AV

Fast fashion is a rapidly expanding subsection of an already environmentally problematic industry. What does a truly sustainable fashion industry model look like鈥攁nd will customers buy it?

In Delve鈥檚 The "New Normal" podcast series, Professor Javad Nasiry from the Desautels Faculty of Management joins journalist Dave Kaufman to discuss the environmental impact of the fast fashion industry and what can be done to lessen its carbon footprint. Nasiry examines certain initiatives already underway and whether they have made a measurable difference, delving into the question of what an alternative to today鈥檚 fast fashion would look like and if it could make the industry more sustainable.

Nasiry鈥檚 research found that a key driver of low product quality is the firm's incentive to offer variety to consumers: with variety comes less risk in an industry of uncertain trends. Rethinking fast fashion means creating incentives for innovation of both new technologies and new business models

鈥淎t the moment, the approach is to say that we have a profitability framework, so we are profit maximizers as a corporation, and sustainability comes as a constraint shackle of what we can do; it becomes a nuisance,鈥� says Nasiry. 鈥淗opefully if we can change this into a framework of sustainability within which we are trying to maximize the profit, then we will have a much more sustainable business model.鈥�

For more insights, listen to the full interview with Professor Javad Nasiry on the and read the research paper: .

You can subscribe to the Delve podcast on , including and .

Bringing Insight to the Surface

Founded in 2019, Delve is the official thought leadership publication of 麻豆AV鈥檚 Desautels Faculty of Management. Under the direction of Professor Saku Mantere, inaugural Editor-in-Chief, Delve features the latest in management thinking that stretches perspectives, sparks new ideas, and brings clarity to decision-makers at all levels and across sectors.