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Suzannah Raff (BCom’92) is paving the way in the beauty industry’s natural deodorant boom.

As Cleo&Coco, her aluminum-free deodorant line, reaches new heights, she recently sat down to talk about the trials and tribulations of launching a new beauty product.

Along the way, she discusses the frustrations of waiting for major brand expansion, how to survive packaging hiccups, and the importance of giving back.