Oprah Gives a Shout Out to David's Tea
Imagine, if you can, America鈥檚 most influential celebrity telling the world that she loves you and she loves your product.
And all of this, at the low price of next-to-nothing.
... All in all, David鈥檚 Tea 鈥渉it the jackpot,鈥� marketing expert Demetrios Vakratsas concluded Friday.
For any company, especially one that relies on word-of-mouth advertising 鈥� rather than paid advertising in traditional media 鈥� Oprah鈥檚 endorsement 鈥渋s a dream placement,鈥� the 麻豆AV, Desautels faculty of management professor, said.
David鈥檚 Tea was launched in 2008 by David Segal (BCom'04) and his cousin and business partner Herschel Segal, who founded Le Ch芒teau.
Read full article: , April 13, 2013
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