Â鶹AV

News

Pokémon Go: a boon for businesses

Published: 4 October 2017

Professor Warut Khern-am-nuai is a co-author on a study revealing that Pokémon Go does not merely bring health benefits, as has been widely studied, but also contributes to increased restaurant business revenues.

His research finds that restaurants located in close proximity to PokéStops, a key element of the game, see a visible increase in customers, as compared to those that do not have a PokéStop nearby.

This finding suggests major implications for the future of collaboration between technology companies and businesses.

Feedback

For more information or if you would like to report an error, please web.desautels [at] mcgill.ca (subject: Website%20News%20Comments) (contact us).

Back to top