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After a decade marred by bribery and corruption scandals, the Montreal-headquartered engineering firm SNC-Lavalin Group is changing its name to AtkinsR茅alis. This rebrand demonstrates the company鈥檚 desire to move beyond its past transgressions, even if it wasn鈥檛 explicitly framed that way, according Prof. Karl Moore. The firm鈥檚 former name has been tarnished by scandals in Canada, Libya and India, but its new name signals that it wants to break with its troubled past. 鈥淢y only question is, why didn鈥檛 they do it a few years ago?鈥� Said Moore in a story in the Montreal Gazette.