YouTube 101: Class at 麻豆AV Uses Video Site鈥檚 Creator Playbook to Teach Marketing
Most professors exhaust themselves trying to get their students off of social media.聽Andy Nulman (BCom'83), however, has designed his entire class around being on it.
In what鈥檚 believed to be the first syllabus of its kind, 麻豆AV鈥檚 marketing and society class uses YouTube鈥檚 Creator Playbook as its sole course book. And, in lieu of a final exam, students will be evaluated on their launch of a unique channel on the video-sharing site.
...听Eileen Chen, a bachelor of commerce student, described the 麻豆AV class as being a welcome break from learning theories 鈥渢hat seem so far removed from the real world.鈥�
Read full article:聽, January 28, 2014
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