For many restaurant diners, GST Holiday won鈥檛 amount to much
With inflation pinching household budgets, the Government of Canada has introduced a temporary two-month GST holiday on select goods and services.. While restaurant meals are included, diners are unlikely to notice much of a difference, says Yu Ma, Associate Professor of Marketing at 麻豆AV Desautels. On a $20 restaurant tab, the 5% GST amounts to only one dollar.
Quick-service restaurants like St-Hubert seek to deliver value to customers
Good gravy! Quebec鈥檚 rotisserie chicken chain St-Hubert has frozen prices for all main courses on its menu and reduced prices on appetizers鈥揳ll while maintaining portion sizes. This is part of a broader trend toward value in quick-service restaurants. 鈥淔ood price inflation has hit both grocery stores and restaurants, but it鈥檚 more noticeable in restaurants,鈥� Associate聽Professor Yu Ma tells CTV News.
麻豆AV Desautels professors and lecturers recognized at Faculty Awards
Across programs and subject areas, the 麻豆AV Desautels Faculty of Management recognizes the vital role that research, teaching, service and media engagement play in enriching the student experience and inspiring the next generation of leaders through the annual Faculty Awards. This year we recognize the following outstanding members of our faculty:
Research
麻豆AV Experts, including Desautels Professor, comment on WHO鈥檚 listing of aspartame sweetener as possible carcinogen
Yu Ma, Associate Professor at the 麻豆AV Desautels Faculty of Management, discusses the consumer implications of aspartame being listed as "possibly carcinogenic to humans" by the World Health Organization's International Agency for Research on Cancer (IARC), potentially increasing scrutiny and concerns about the safety of food additives.
Retailers can ease customer anxiety after the pandemic changed grocery shopping
COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic Director of the Master of Management in Retailing (MMR), spoke at Grocery Innovations Canada.
Delve - "New Normal" podcast: Grocery Shopping Anxiety with Yu Ma
In episode 3 of聽The聽鈥楴ew Normal鈥� hosted by聽Dave Kaufman,聽Professor聽Yu Ma discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year, and what can be done from a technological perspective to improve the shopping experience and perhaps even help the consumer make more informed and healthie
Online shopping convenient but isolating
Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in e-commerce. From his perspective, the convenience of online shopping comes at the expense of the social aspect that encourages customers to spend their money in-store.
For Canadian retailers, digitization is key to surviving the pandemic
Only 30 percent of Canada鈥檚 small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the Master of Management in Retailing, nothing short of digital transformation will equip these businesses to survive.
As the retail industry evolves, so too does retail education
The retail industry is rapidly evolving under emerging technologies and shifting consumer demands. Discover how the new 麻豆AV-Bensadoun Master of Management in Retailing will prepare the next generation of retail leaders to shape the future of this exciting, in-demand industry.
Learn more
Meet the MMR program directors
The new Master of Management in Retailing (MMR) program is the latest offering by the Bensadoun School of Retail Management (BSRM) at 麻豆AV.聽
Yu Ma, Academic Director, and Anwar White, Program Director, discuss the MMR program ahead of its launch in fall 2021.
Delve: Can Club Stores Help Consumers Make Healthier Choices?
New research from Prof Yu Ma suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers.
This article is brought to you by Delve, the official thought leadership publication of 麻豆AV's Desautels Faculty of Management.
