�鶹AV Desautels Faculty of Management - Demetrios Vakratsas' Recent Media Coverage

Delve: Are Consumers Spoiled For Choice or Too Overwhelmed to Choose?

�鶹AV — Thu, 31 Mar 2022 18:56:20 +0000

Today’s consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don’t always result in sales—and can even take away from a company’s bottom line. In new marketing research, Desautels Professor Demetrios Vakratsas explores breadth and depth in product lines to determine their role in consumer choice-making today.

Desautels research reveals cross-media synergy

�鶹AV — Mon, 03 Feb 2020 20:57:19 +0000

New research by Professor Demetrios Vakratsas and PhD candidate June Soo Lee looks at the complementary value of television and online advertising in China.

5th Empirical and Theoretical Symposium for Canadian Marketing Strategy

�鶹AV — Thu, 01 Jun 2017 19:14:35 +0000

“We are drowning in information and starving for knowledge”

On May 25, 2017, more than 60 marketing academics in Canada gathered together for the 5th Empirical and Theoretical Symposium for Canadian Marketing Strategy at the Desautels Faculty of Management to present research ideas, provide feedback, and share commentaries. Through the conference, topics relevant to today’s changing markets, such as how news media portrays advertising and how firms conduct product recalls, were discussed.

Business schools heed the call for more data-literate graduates

�鶹AV — Mon, 09 Jan 2017 13:33:50 +0000

Deloitte Analytics and other companies have been pushing Canadian universities for years to produce more data-literate graduates to fill their talent needs. Their efforts appear to be paying off, with business schools ramping up their offerings in data analytics. [...]

The proliferation of new offerings includes new MBA-level analytics concentrations at Montreal’s �鶹AV and Ottawa’s Carleton University. �鶹AV is also in the process of approving a new master of management in analytics at its Desautels Faculty of Management.

When one degree just isn’t enough

�鶹AV — Thu, 24 Mar 2016 14:45:33 +0000

In 2010, after graduating from �鶹AV in Montreal with an undergraduate degree in engineering, Shawn Errunza co-founded a biomedical device company whose software-based tools help rehabilitate victims of strokes and other injuries.

But when the company, Jintronix, Inc., hit a rough patch, Mr. Errunza kept his options open by applying to medical school at �鶹AV. “I realized I was building a virtual reality system for stroke victims but didn’t even know what a stroke was,” he says.

Laundry & lattés: Hybrid spaces and beautiful business friendships

�鶹AV — Mon, 22 Sep 2014 18:41:23 +0000

Chaz Desousa is a young Montreal entrepreneur who already co-owns a restaurant and a food truck. But when he had the idea for his latest venture, a vintage-style laundromat with oversized washers and dryers, vending machines dispensing funky socks, and sofas for lounging, he went looking for a roommate.

Oprah Gives a Shout Out to David's Tea

�鶹AV — Mon, 15 Apr 2013 15:45:27 +0000

Imagine, if you can, America’s most influential celebrity telling the world that she loves you and she loves your product.
And all of this, at the low price of next-to-nothing.
... All in all, David’s Tea “hit the jackpot,” marketing expert Demetrios Vakratsas concluded Friday.
For any company, especially one that relies on word-of-mouth advertising — rather than paid advertising in traditional media — Oprah’s endorsement “is a dream placement,” the �鶹AV, Desautels faculty of management professor, said.