�鶹AV Desautels Faculty of Management - Demetrios Vakratsas' Recent Research

Scientific Evidence Production and Specialty Drug Diffusion

�鶹AV — Wed, 14 Jun 2023 15:49:58 +0000

Authors: Demetrios Vakratsas and Wei-Lin Wang

Publication: Journal of Marketing, Forthcoming, first published online as EXPRESS: May 9, 2023

Desautels’ event highlights innovative research and recognizes scholars

�鶹AV — Fri, 20 May 2022 19:17:35 +0000

On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars.

Fifteen professors were on hand to deliver two-minute presentations of their most interesting and research.

Before jumping into the presentations, Dean Yolande Chan took the time to highlight this year's Desautels Faculty Scholar awardees. Congratulations to this year's awardees!

The Impact of Advertising Creative Strategy on Advertising Elasticity

�鶹AV — Wed, 16 Mar 2022 19:23:43 +0000

Authors: Filippo Dall'Olio and Demetrios Vakratsas

Publication: Journal of Marketing, Forthcoming, first published online as EXPRESS: January 7, 2022

Abstract:

The Dual Impact of Product Line Length on Consumer Choice

�鶹AV — Wed, 16 Jun 2021 19:25:49 +0000

Jalapeño cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people’s appetites – and the chances are pretty good that everyone’s local corner store features dozens of choices to suit every taste. But do the countless variations of this humble snack food satisfy consumer demand for variety, or intimidate the indecisive by making it too difficult to choose?

Synergistic, Antagonistic, and Asymmetric Media Interactions

�鶹AV — Fri, 28 Sep 2018 18:24:38 +0000

Authors: Ceren Kolsarici, and Demetrios Vakratsas

Publication: Journal of Advertising, Vol. 47, No. 3, 2018

Protecting positioning innovations: the emergence of non-traditional trademark registrations

�鶹AV — Thu, 27 Sep 2018 13:52:48 +0000

Authors: S. Mishra, Demetrios Vakratsas, and A. V. Krasnikov

Publication: Marketing Letters, Vol. 29, No. 3, September 2018

2017 SSHRC Connection Grant

�鶹AV — Thu, 19 Jan 2017 16:24:03 +0000

Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing Analytics for Better Decisions”.

Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models

�鶹AV — Fri, 30 Oct 2015 13:50:54 +0000

Authors: Kolsarici, C. and Vakratsas, D.

Publication: Management Science

Correcting for Misspecification in Parameter Dynamics to Improve Forecast Accuracy with Adaptively Estimated Models

�鶹AV — Fri, 17 Apr 2015 19:34:35 +0000

Authors: Ceren Kolsarici and Demetrios Vakratsas

Publication: Management Science

Abstract: