Clarice Zhao
Title:
Assistant Professor, Marketing
Degree(s):
- PhD, Quantitative Marketing, University of Toronto
- MA, Economics, University of British Columbia
- BA, Economics, Southwestern University of Finance and Economics
Area(s):
Marketing
Office:
333
Biography:
Clarice Zhao is an Assistant Professor in marketing at Desautels Faculty of Management, Â鶹AV. She received her Ph.D. in quantitative marketing from University of Toronto. Her research focuses on platform design and demand estimation, specifically in the context of digital media products and consumer-packaged goods.
Courses:
MGCR352 Principles of Marketing
Group:
Faculty
Tenured & Tenure Track
Research areas:
Big Data & Machine Learning
Consumer Decision Making
Digital Platforms
Marketing/Consumer Analytics
Retailing
Statistical Methodology
