鶹AV

Hyunji So

Title: 
Assistant Professor, Information Systems
Hyunji So
Contact Information
Phone: 
514-398-8537
Email address: 
hyunji.so [at] mcgill.ca
Alternate email address: 
lijuan.xue2 [at] mcgill.ca
Address: 

Bronfman Building []
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

Ph.D. in Management Engineering,Korea Advanced Institute of Science and Technology (2020)

MS. in Management Engineering, Korea Advanced Institute of Science and Technology (2015)

BS in Biochemical Engineering,Korea Advanced Institute of Science and Technology (2013)

Area(s): 
Information Systems
Office: 
564
Curriculum vitae: 
Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Business Analytics & IT
Digital Platforms
Human-AI interaction
Impact of AI & Analytics on Work
Online Advertising
Social Media
Selected publications: 
  • “Selecting Cover Images for Restaurant Reviews: AI vs. Wisdom of the Crowd”, with Khern-am-nuai, W., Cohen, M., and Adulyasak, Y.,Manufacturing & Service Operations Management, Forthcoming
  • “Excessive dependence on mobile social apps: A rational addiction perspective”, withKwon, H. E., Han, S.P. and Oh, W.,Information System Research, 27, 2016

Awards, honours, and fellowships: 
  • Recipient, Desautels Research Events Grant (2023), 鶹AV, “Methodology Workshop : Causal Inference”, $2,500 CAD
  • Co-Principle Investigator, Insight Grants, Social Sciences and Huminites Research Council (2023-2026) for “Social Media Use and Workforce Disparities: A Study of Gender Pay and Promotional Gaps”, $95,789 CAD
  • Recipient, Paper Presentation Grant (2023), 鶹AV, $1500 CAD
  • Recipient, Desautels Research Support Fund, 鶹AV (2022-2023) for “Impact of NFT (Non-Fungible Tokens) Schemes for Creator Economy”, $4,958 CAD
  • Principle Investigator, Internal Social Sciences and Huminites Development Grant, 鶹AV (2021-2022) for “Discounts vs Rewards: Impact of Price Promotions on Digital Content Post-Consumption Behavior”, $6,000 CAD
  • Co-Principle Investigator, Insight Development Grants, Social Sciences and Huminites Research Council (2020-2022) for “The Economic Implications of AI Implementations on Online Platforms”. $33,212
  • 鶹AV Start-up Grant (2019-2022) $ 45,000
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