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Vivek Astvansh

Title: 
Associate Professor of Quantitative Marketing and Analytics
Vivek Astvansh
Contact Information
Email address: 
vivek.astvansh [at] mcgill.ca
astvansh [at] iu.edu
Alternate email address: 
Gina.Ceolin [at] Mcgill.ca
Address: 

Room 332, Bronfman Building []
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 
  • Ph.D. in Business Administration from Ivey Business School, University of Western Ontario, Canada, 2014-2019
  • Master of Science聽in Business from聽Wisconsin School of Business, University of Wisconsin-Madison, USA, 2012-2014
  • MBA from Indian Institute of Management Lucknow, India, 2009-2012
  • Bachelor of Technology聽in Computer Engineering from聽Aligarh Muslim University, 1996-2000
Area(s): 
Marketing
Operations Management
Teaching areas: 
  • B.Com.: MRKT 354: Marketing Strategy
  • MMA: MRKT 671: Advanced Marketing Analytics
  • MMA: MRKT 672: Pricing Analytics
  • MBA: MRKT 684: Marketing Intelligence
  • PhD: MRKT 701: Topics in Marketing Strategy
Link(s): 
Office: 
332
Biography: 

Vivek is an academic researcher. He is currently researching the marketing-HR interface.

Vivek is an empiricist. He obtains quantitative and experimental data and analyzes them using econometrics and machine learning to test his hypotheses. His research has been published in (among others) Harvard Business Review听(HBR; two articles), the聽Journal of the Academy of Marketing Science聽(JAMS; one article), the聽Journal of Marketing (JM, one article), Manufacturing & Service Operations Management (M&SOM, two articles), and Production and Operations Management聽(POM, four articles).

Vivek teaches in undergraduate, master's, doctoral, and executive education programs. Specifically, he teaches marketing strategy (MRKT 354) in B.Com. program, marketing intelligence (MRKT 658) in the MBA program, advanced marketing analytics (MRKT 671), and pricing analytics (MRKT 673) in residential and online MMA programs. He teaches a Ph.D. seminar (MRKT 710) in marketing strategy. Lastly, he teaches a module on "the language of marketplace and the marketplace of language" in the IMPM (International Masters Program for Managers; ) program.

Vivek also teaches "Data Science in Business" (DSCI-D590) in residential and online MS in Data Science students at Indiana University's Luddy School of Informatics, Computing, and Engineering. Lastly, Vivek teaches a causal modeling seminar for the Pennsylvania State University's Institute for the Study of Business Markets.

Vivek is an Associate Editor at the Journal of Operations Management, and a member of the editorial board of聽Production and Operations Management. He is an "ad hoc" reviewer for the Journal of the Academy of Marketing Science, Journal of Business Ethics,听Human Resource Management Journal, International Journal of Research in Marketing, Journal of Marketing, and Marketing Science.

From July 1, 2018 to May 30, 2023, Vivek was an assistant professor in the marketing department at Indiana University's Kelley School of Business.

Vivek worked in the technology industry from 2000 to 2012, writing and selling computer code that automated business processes for telecommunications and semiconductor companies, grocery retailers, retail banks, and hospitals in India, the United States, Canada, Singapore, the Middle East, South Asia, and North Africa. In his last job in the technology industry, Vivek led the corporate marketing for a San Francisco-based analytics company.

Curriculum vitae: 
PDF icon astvansh_-_vita.pdf
Group: 
Faculty
Tenured & Tenure Track
Taught previously at: 
  1. Marketing analytics at Kelley School of Business, Indiana University, 2018-2023
  2. Introduction to marketing at King's College, University of Western Ontario, fall 2016
  3. Marketing research at Wisconsin School of Business, University of Wisconsin-Madison, summer 2013
  4. Services Marketing, Indus World School of Business, India, fall 2011
Selected publications: 
  1. *, Shashank Shaurya, Vivek Astvansh, and Praveen K. 听(2024),听鈥淕enerative AI Solutions to Empower Financial Firms,鈥� Journal of Public Policy & Marketing. Forthcoming. SSRN ().
  2. *, Hoorsana and Vivek Astvansh (2024), 鈥淯nveiling Regulatory Operations: A Data Set of the Determinants, Process, and Outcomes of Product Defect Investigations by the U.S. Automotive Safety Regulator,鈥� Manufacturing & Service Operations Management, Forthcoming. DOI = . Journal article () and supplement (), and SSRN (). Editor = 脰zlem
  3. *鈥�, Sihan, Vivek Astvansh, 鈥燬iliang (Jack) , 鈥燞siao-Hui , and 鈥燳ue (2024), 鈥淗ow Do Brands Change Their Advertising Spending in Response to A Rival Brand鈥檚 Product Recall?鈥� Production and Operations Management, Forthcoming. DOI = . Journal article (), e-companion (), and SSRN (). Editor = Fred
  4. 鈥�, Min, and Vivek Astvansh (2024), 鈥淗ow and Why Does a B2B Firm鈥檚 CSR Disclosure Impact Its Dependence on its Major Customers and Major Suppliers?鈥� Production and Operations Management, 34(1), 60-78. DOI = . Journal article (), e-companion (), and SSRN (). Editor = Fred
  5. Astvansh, Vivek and 鈥燳别苍-驰补辞 (2024), 鈥淭he Dynamic Interdependencies Among the Negativity and the Positivity in News and User-Generated Content about Safety in a Firm鈥檚 Products and the Firm鈥檚 Product Recalls,鈥� PLOS ONE, 19(8), 1-27. DOI = . Journal article (), SSRN = ().
  6. Astvansh, Vivek (2024), 鈥淩ecycling Firm-Generated Content on Social Media Platforms: Phenomenon and Research Propositions,鈥� Marketing Intelligence & Planning, 42(8), 1407-1432. DOI = . Journal article (), and SSRN ().
  7. Astvansh, Vivek, Kersi D. , and Gerard J. (2024), 鈥淲hat Is (and Isn鈥檛) a Product Recall?,鈥� Journal of Public Policy & Marketing, 43(4), 295-317. DOI = . Journal article (), web appendix (), and SSRN (). Editor = Frank
  8. Astvansh, Vivek, Kersi D. , and Gerard J. (2024), 鈥淧roduct Recall: A Synthesis of Marketing Findings and Research Directions,鈥� Marketing Letters, 52, 1107-1129. DOI = . Journal article () and electronic supplement (), and SSRN = . Editor = Joel .
  9. Astvansh, Vivek, Anshu , and Hoorsana (2024), Brand Warmth Elicits Feedback, Not Complaints,鈥� Journal of the Academy of Marketing Science赂52, 1107鈥�1129. DOI = . Journal article (), supplementary file (), and SSRN = . Editor = Gergana V.
  10. Astvansh, Vivek, *鈥燘eibei , 鈥燭ao , and *鈥燡immy Chengyuan (2024), 鈥淟abor Unionization and Real Earnings Management: Evidence from Labor Elections,鈥� PLOS ONE, 19(2), 1-27. DOI = . Journal article () and SSRN ().
  11. Astvansh, Vivek (2023), 鈥淩esearch: Should Suppliers Cooperate with Companies Entering Bankruptcy?鈥� Harvard Business Review ()
  12. , Kamran,听and Vivek Astvansh (2023), 鈥淪tock Investors鈥� Reaction to Layoff Announcements: A Meta-analysis,鈥� Human Resource Management Journal.聽DOI = 10.1111/1748-8583.12532. Journal article听()聽and聽SSRN ()
  13. Astvansh, Vivek and 鈥燛than (2023), 鈥淎cademic Business Research: Impact on Academics Versus Impact on Practice,鈥� PLOS ONE, 18(12), 1-14. DOI = . Journal article () and SSRN ()
  14. , Sudha, Vivek Astvansh, and Kersi D. (2023), 鈥淏uyer-Supplier Bankruptcy Courtroom Motions and Buyer鈥檚 Bankruptcy Outcomes鈥� Journal of Marketing, 88(3), 127鈥�144. DOI = . Journal article (), web appendix ( ), and SSRN ().
  15. Astvansh, Vivek, and Kamran (2023), 鈥淭he Effects of Regulatory Investigation, Outsourcing, and Product Age on Stock Investors鈥� Reaction to an Automobile Recall Announcement,鈥� Journal of Business Research, 34, 792鈥�809. DOI = . Journal article (), electronic supplement (), and SSRN ().听
  16. Astvansh, Vivek, 鈥燭ao , and *鈥燡immy Chengyuan (2023), 鈥淭he Social Cost of Investor Distraction: Evidence from Institutional Cross-Blockholding,鈥� PLOS ONE, 18(12), 1-26.DOI = . Journal article () and SSRN ().
  17. Astvansh, Vivek, *Barbara , Andreas B. (2023), 鈥淗ow Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures,鈥� Journal of International Marketing, 31(3), 1鈥�18. DOI = . Journal article (), electronic supplement ( ), and SSRN ().
  18. Astvansh, Vivek, 鈥燳别苍-驰补辞 , and 鈥燱ei (2022), 鈥淭he Effects of the News Media on a Firm鈥檚 Voluntary Product Recalls,鈥� Production and Operations Management, 31(4), 4223鈥�4244. DOI = . Journal article (), and SSRN ().
  19. Astvansh, Vivek, Xiaohu , and Adnan (March 3, 2022), 鈥淩esearch: When Geopolitical Risk Rises, Innovation Stalls,鈥� Harvard Business Review.聽Journal: ; SSRN: ; Harvard Publishing, US$ 8.95: .
  20. Astvansh, Vivek, George P. , and Matthew (2022), 鈥淭he Recall Decision Exposed: Automobile Recall Timing and Process Data Set,鈥� Manufacturing & Service Operations Management, 24(3), 1457鈥�1473.聽DOI = 10.1287/msom.2022.1085. Journal article (), supplementary PDF file (), data file (), and SSRN ()
  21. Astvansh, Vivek and Niket (2022), 鈥淒ifferential Effects of Received Trade Credit and Provided Trade Credit on Firm Value,鈥� Production and Operations Management, 31(2), 781鈥�798. DOI = . Journal article (), e-companion (), and SSRN () video summary: . Editor = Fred .
Interviews: 
  1. October 29, 2024, The Conversation US, "Corporate social responsibility disclosures are a double-edged sword, new research suggests," ()
  2. September 16, 2024, The Conversation Canada, 鈥淭he Trump-Harris debate shows how personality can reveal itself in language,鈥� (). Coauthored with an undergraduate student.
  3. June 12, 2024, The Conversation US, 鈥淐omplaints are different when customers think a company cares,鈥� ()
  4. April 1, 2024, Global News, 鈥淒angers of AI during April Fools鈥� Day,鈥� ()
  5. March 14, 2024, March 14, 2024, The Conversation, 鈥淲endy鈥檚 鈥楽urge Pricing鈥� Mess Looks Like a Case Study in Stakeholder Conflict,鈥� ().
  6. October 15, 2023, The Conversation, 鈥淭he Hidden Risks of Buy Now, Pay Later: What Shoppers Need to Know,鈥� (), Yahoo! News (), Press Reader (), Winnipeg Free Press (). Radio Interviews:聽, Calgary. Live at 7:45 a.m. Mountain time, Tuesday, October 17, 2023. Radio hosts: Sue Deyell and Andrew Schultz.聽CKNW 980, Vancouver: Pre-taped phone interview. Radio host: Scott ShantzCityNews 570, Kitchener: Live at 1 p.m., Eastern time, Thursday, October 19, 2023. Radio host: Mike Farewell
  7. May 16, 2023, A panel discussion organized by the Federal University of Goi谩s, Brazil (Portuguese: Universidade Federal de Goi谩s, UFG) on 鈥淭he Reproducibility Crisis in Science,鈥� ()
  8. May 1, 2023, 鈥淎I at IU,鈥� ()
  9. February 22, 2023, WTHR (channel 13), 鈥淚MPD: 23-year-old man arrested after bringing handgun with Glock switch to Castleton mall鈥� (); republished by CBS4 ()
  10. February 22, 2023: Fox News Media, 鈥淓xperts worry mall violence could discourage shoppers鈥� ( for Fox) and ( for CBS)
  11. January 18, 2022: Indiana University, 鈥淐hatGPT and AI in Teaching and Learning: Opportunities and Challenges鈥� ()
  12. December 12, 2022: Associated Press, 鈥淲ill ChatGPT put jobs at risk?鈥� (), republished by Yahoo! Finance () and The Global Herald ()
  13. February 24, 2022: ABC57 News (primetime), 鈥淣avigating social media and disinformation amid world conflict鈥� ()
Publication files: 
PDF icon astvansh_duffek_and_eisingerich_2023_jim.pdf
PDF icon astvansh_and_jindal_2022_pom_-_trade_credit_and_firm_value.pdf
PDF icon astvansh_ball_and_josefy_2022_msom_r2_accepted_-_automobile_recall_timing_and_process.pdf
PDF icon astvansh_wang_and_wei_2022_pom-the_effects_of_the_news_media_on_a_firms_voluntary_product_recalls.pdf
PDF icon eshghi_and_astvansh_2023_hrmj.pdf
PDF icon mani_astvansh_and_antia_2023_jm.pdf
PDF icon astvansh_wang_and_chen_2023_plos_one_-_labor_unionization_and_real_earnings_management.pdf
PDF icon astvansh_and_fridmanski_2023_plos_one-impact.pdf
PDF icon astvansh_chen_and_qu_2023_plos_one-cross-blockholding_and_csp.pdf
PDF icon astvansh_suri_and_damavandi_2024_jams.pdf
PDF icon astvansh_antia_and_tellis_2024_ml-product_recall_review.pdf
PDF icon astvansh_antia_and_tellis_2024_jppm-what_is_and_isnt_a_product_recall.pdf
PDF icon astvansh_2024_mip-recycling_content.pdf
PDF icon bai_and_astvansh_2024_pom-csr_-_supply-chain_dependence.pdf
PDF icon astvansh_and_wang_2024_plos_one-news_ugc_and_recalls.pdf
PDF icon fang_astvansh_tong_lee_and_guo_2024_pom-ad_response_to_a_rivals_recall.pdf
PDF icon damavandi_and_astvansh_2024_msom-nhtsa_investigations.pdf
PDF icon genai_x_fintech_-_ms_wa_-_jppm.pdf
Research files: 
Office spreadsheet icon astvansh_ball_and_josefy_2022_msom-data.xls
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