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Pricing models for fitness memberships often hide hidden fees

Published: 15 July 2024

Gym memberships come with varying price tags and fee structures that can be confusing. Often, a membership contract can come with unanticipated charges. In addition to monthly fees, some charge for signing up, cancellation costs, and annual dues, which is why it is important to do research before signing up, according to Bensadoun School of Retail Management Executive Director Charles de Brabant. “You don’t necessarily understand the natural pitfalls until you fall into them,” he tells The Globe and Mail.

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