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Dobson Cup winner Ibrahim Kasujja on the competition experience

The 2021 Â鶹AV Dobson Cup competition positively facilitated the development of my personal and business skills.
Ibrahim Kasujja
Ibrahim Kasujja | 20 Jun 2024

The 2021 Â鶹AV Dobson Cup competition positively facilitated the development of my personal and business skills through the online course that was accessible on myCourses platform of Â鶹AV for the duration of the competition. Though I started the competition from outside of Canada, I had great experience as I was challenged to keep-up with the online courses during the so many nights in Uganda, but it would not be possible to make it to the finals if I wasn’t resilient, persistent, hardworking and hopeful. Even though, I faced tough times throughout the MDC competition, I am thankful that I was recognized as the top winner of the MCF Award of the 2021 Â鶹AV Dobson Cup. 

I learnt a great wealth of business-related knowledge coupled with acquiring skills. Based on the modules that were shared via myCourses platform and the live sessions of pitches, I was able to acquire skills and knowledge on 5 key themes, and these are listed below; 

  1. Business management fundamentals 
  2. Human resource management fundamentals 
  3. Sales and Marketing 
  4. Budgeting and financial statements 
  5. Pitch deck preparation and elevator pitch 

Learning the above stated themes was a great addition to my career in Food Science and Human Nutrition; provided not having had a firm background in entrepreneurship and business, right from elementary education. As a result, I am now competent to keep on the challenge as I come-up with sustainable and innovative social protection solutions to take hunger, food insecurity and malnutrition in Africa. 

As a team, we have been able to incorporate the not-for-profit social enterprise federally in Canada, and we are finalizing the registration step in Uganda. We have developed a website, and we are in the process of establishing a country office in Uganda. One of the most important things that I am grateful for, is the ability to create jobs for other youth. We hope to inaugurate the project, as soon as I meet the rest of the team in Uganda. For more information visit .

Ibrahim Kasujja (Uganda) – 2021 Â鶹AV Dobson Cup 1st Place Winner
Mastercard Foundation Scholar Alumnus, M.Sc. Applied, Human Nutrition

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