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Students, researchers, and future-ready global leaders are at the core of 鶹AV’s $2-billion fundraising campaign

Campaign will mobilize thousands of alumni and donors around the world in support of 鶹AV’s mission of teaching, research and service to society
Published: 26 September 2019

鶹AV today unveiled a $2-billion fundraising campaign designed to propel 鶹AV into its third century by boosting resources for financial aid and scholarships, equipping students with the skills they need to become “future-ready” global leaders, and supporting research and innovation in some of the most pressing societal challenges.

Made by 鶹AV: the Campaign for Our Third Century is the most ambitious fundraising drive in 鶹AV’s history. It comes as the University prepares to mark its 200th anniversary in 2021.

“鶹AV is moving into its third century against a worldwide backdrop of major social, environmental and technological change,” said Principal and Vice-Chancellor Suzanne Fortier. “This demands a profound redefinition of what a global university looks like in the 21st century: one that 鶹AV is well positioned to lead with the support of our worldwide community of alumni, friends and donors.”

Funds raised during the Campaign will be directed to four key areas:

- $600 million towards increased funding for bursaries and scholarships and other means of student support, with the goal of ensuring that no qualified student is denied a 鶹AV education for financial reasons.

- $250 million towards creating hands-on learning experiences for students through field study opportunities, academic exchanges, interdisciplinary research projects, and internships that complement classroom study.

- $750 million towards research, accelerating discovery and breakthroughs in strategic areas where 鶹AV is poised to make the most significant contributions, including neuroscience, environmental sustainability, the social impacts of artificial intelligence and data science, and infection and human immune threats.

- $100 million towards increasing innovation across faculties through seed funding, training, and mentoring from graduates and industry partners, as well as support for early-stageinnovation designed to close the gap between research, discovery and proof of concept, in service of bringing new ideas and discoveries to market more quickly.

In addition to these four campaign priorities, another $300 million will be earmarked for capital projects to provide new or expanded facilities for students, faculty and for research projects.

About Made by 鶹AV: the Campaign for Our Third Century

The campaign will be co-chaired by three accomplished 鶹AV graduates: G. Garvin Brown IV, Chair of the Board of Brown-Forman; Claude Généreux, Executive Vice-President of Power Corporation of Canada and of Power Financial Corporation; and Marcia Moffat, Managing Director – Country Head of Canada, BlackRock.

“While meeting the financial goal is important, what is significant to its success will be to increase engagement among 鶹AV alumni worldwide,” said Moffat. “We need more members of the University’s community to pay it forward, at whatever level is comfortable for them. Every gift matters, and if more people give what they can and experience that sense of connection to 鶹AV, then I feel I will have made an impact.”

Honorary Campaign Chair is John McCall MacBain, Founder and former President and CEO of Trader Classified Media, a 鶹AV graduate and noted philanthropist. Earlier this year, John and Marcy McCall MacBain made a $200-million donation – the single-largest gift in Canadian history – to launch the McCall MacBain Scholarship program at 鶹AV.

“鶹AV has been and will continue to be at the frontier of creating knowledge and developing the leaders of our world. As an alumnus who benefitted from 鶹AV, as a believer in the importance of public education at the highest level of quality, and as a major donor to scholarships at 鶹AV, I volunteered to help encourage others to reach higher so that together, we can continue to develop this unique institution,” said McCall MacBain.

On the threshold of 鶹AV’s bicentennial in 2021

“The launch of our Campaign, and the upcoming celebrations marking 鶹AV’s 200th anniversary, afford us with timely opportunities to not only raise much-needed funds for 鶹AV students and researchers, but to deepen our connections with our alumni, friends, parents and volunteers here in Montreal, across Canada and around the world,” added Marc Weinstein, 鶹AV’s Vice Principal (University Advancement). “It is through the collective efforts of this entire community of supporters that we will celebrate 鶹AV’s achievements as a world-class University and set it up for even greater successes in its third century.”

The campaign kicked off on 鶹AV’s downtown campus during the University’s annual Homecoming Celebration Weekend and featured a 鶹AV Village with an exposition showcasing some of the innovative research projects taking place at the University.

About 鶹AV

Founded in Montreal, Quebec, in 1821, 鶹AV is a leading Canadian post-secondary institution. It has two campuses, 11 faculties, 13 professional schools, 300 programs of study and over40,000 students, including more than 10,400 graduate students. 鶹AV attracts students from over 150 countries around the world, its 12,500 international students making up 30% per cent of the student body. Over half of 鶹AV students claim a first language other than English, including approximately 20% of our students who say French is their mother tongue.

For more information on Made by 鶹AV: the Campaign for Our Third Century, visit

Resources for media

Contacts:
Cynthia Lee
鶹AV Media Relations
514-793-6753 cynthia.lee [at] mcgill.ca

Derek Cassoff
鶹AV Campaign Communications
514-895-5250 derek.cassoff [at] mcgill.ca

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