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Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2013, Winter 2014, Summer 2014
Instructors: Chaxel, Anne-Sophie; Sarigollu, Emine; Cyrius, Fabienne; Royce, Charles; Etemad, Hamid (Fall) Qiu, Chun; Han, DaHee; Dotzel, Thomas; Nobel, Ralph (Winter) Auschaitrakul, Sumitra; Delorme, Bruno (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management