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Affaires : The role of original content in organizational strategy. Its influence on decision-making in the social, economic and political spheres, notably news flow and consumer choice. Effective engagement, persuasion, story-telling, relationship-building and community management using the principles of effective writing for a range of audiences. Writing for the Web and social media. Creative and effective use of design and audio-visual elements as essential elements of content creation. Sharing, recycling/upcycling content created by others.
Trimestres : Automne 2014
Chargés de cours : Cross, Scott (Fall)
30 hours of classroom instruction plus approx.15 hours of course readings and assignments
It is strongly recommended to take Current Trends in Digital Communication course prior to this course.