Vue d'ensemble
Marketing : Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.
Trimestres : Hiver 2016
Chargés de cours : Dzafik, Dilara (Winter)
Prerequisite: MGCR 352