Note: This is the 2016–2017 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.
Overview
Business : This course will provide an overview of the fundamental concepts, theories, and approaches in marketing. Topics include: basic marketing concepts, market analysis, market research, marketing strategies, product, promotion, positioning, price and distribution. Readings and cases are used to help students apply these concepts in a variety of business settings.
Terms: This course is not scheduled for the 2016-2017 academic year.
Instructors: There are no professors associated with this course for the 2016-2017 academic year.