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Program Requirements

Le certificat de développement professionnel en gestion de contenu numérique et de communauté virtuelle vise à fournir aux professionnels les connaissances et les compétences requises pour représenter leur organisation ou leur marque dans les médias sociaux, pour créer un contenu probant, pour gérer les communications en ligne et pour administrer le contenu provenant d'un grand nombre de sources afin d'optimiser le potentiel pour l'organisation. Une importance particulière est accordée aux sujets suivants : surveillance et suivi du contenu numérique, processus d'analyse du contexte, suivi des tendances et des conversations dans le but d'influer sur les opinions et les comportements et amélioration de la réputation et de l'empreinte numérique de l'organisation.

Cours obligatoires

• CBUS 110 Current Trends in Digital Communication (4.5 unités d'EP) *

  Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

  Vue d'ensemble

  Affaires : Principles of digital communication. Overview of current uses of Internet-based media (websites, blogs, databases, social media) in public relations, direct marketing, internal communications, fund-raising, community projects, consumer relations and reputation management. Trends and best practices in digital and social technologies, as well as their appropriate use for different organizations and objectives. Tried-and-true as well as trending uses of widely used platforms, and the shift to mobile applications. Measurement and evaluation strategies, methods and resources. The mutual influence of traditional and digital media.

  Terms: Automne 2017

  Instructors: Sullivan, Michelle (Fall)

  • 30 hours of classroom instruction plus approx.15 hours of course readings and assignments

• CBUS 111 Content Creation (4.5 unités d'EP)

  Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

  Vue d'ensemble

  Affaires : The role of original content in organizational strategy. Its influence on decision-making in the social, economic and political spheres, notably news flow and consumer choice. Effective engagement, persuasion, story-telling, relationship-building and community management using the principles of effective writing for a range of audiences. Writing for the Web and social media. Creative and effective use of design and audio-visual elements as essential elements of content creation. Sharing, recycling/upcycling content created by others.

  Terms: Automne 2017, Hiver 2018

  Instructors: Cross, Scott (Fall) Cross, Scott (Winter)

  • 30 hours of classroom instruction plus approx.15 hours of course readings and assignments

  • It is strongly recommended to take Current Trends in Digital Communication course prior to this course.

• CBUS 112 Social Media Strategies and Community Management (4.5 unités d'EP)

  Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

  Vue d'ensemble

  Affaires : Engaging stakeholders, clients, supporters, and consumers in trust relationships to promote reputation, public support, brands, products, political campaigns and social causes. Global and multilingual considerations. Students will develop a digital campaign, including appropriate measurement and evaluation.

  Terms: Hiver 2018

  Instructors: Gardner Gregory, Kevin; Sullivan, Michelle (Winter)

  • 30 hours of classroom instruction plus approx.15 hours of course readings and assignments

  • It is strongly recommended to take Current Trends in Digital Communication course prior to this course.

• CBUS 113 Strategic Digital Communications (4.5 unités d'EP)

  Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

  Vue d'ensemble

  Affaires : Aligning digital communications with organizational strategies. Development and implementation of digital communication plans. Employee engagement, internal branding, policies and best practices in the use of social media in organizations. The use of social media tools for employee recruitment, handling information leaks, reputation and crisis management. Integration of traditional and social media relations.

  Terms: Hiver 2018

  Instructors: Diaz, Luis (Winter)

  • 30 hours of classroom instruction plus approx.15 hours of course readings and assignments.

  • It is strongly recommended to take Current Trends in Digital Communication course prior to this course.

• CBUS 114 Content Management and Architecture (4.5 unités d'EP)

  Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

  Vue d'ensemble

  Affaires : The organization and management of content processes through the use of digital media. Understanding the role of content in the modern enterprise and the need for an enterprise-specific, functional architecture. Purposing of content, creating the content strategy and the execution processes and workflow models for content creation and deployment. Issues of implementation. Understanding and crafting the systems and structures of the organization’s content functions.

  Terms: Hiver 2018

  Instructors: Grindlay, Steven (Winter)

  • 30 hours of classroom instruction plus approx.15 hours of course readings and assignments.

  • It is strongly recommended to take Current Trends in Digital Communication course prior to this course.

* Nota : les étudiants sont fortement encouragés à suivre le cours « CBUS 110 : Current Trends in Digital Communication » avant tout autre cours du programme.