Nota : Ceci est la version 2018–2019 de l'annuaire électronique. Veuillez mettre à jour l'année dans la barre d'adresse de votre navigateur pour une version plus récente de cette page, ou .
Program Requirements
Le diplôme en marketing appliqué s'adresse aux étudiants souhaitant enrichir leurs études universitaires antérieures pour postuler un emploi en marketing dans des organisations commerciales, industrielles ou sans but lucratif, ou pour entreprendre une nouvelle carrière. Ce programme présente aux étudiants les théories, les pratiques et les plus récents développements dans le domaine du marketing et leur donne l'occasion d'utiliser leurs acquis dans des cas pratiques. Pour s'inscrire à ce programme, les étudiants doivent être titulaires d'un diplôme de baccalauréat, dans n'importe quel domaine, et avoir obtenu une MPC égale ou supérieure à 3,0 sur 4,0, ou 3,2 sur 4,0 dans leurs deux dernières années d'études universitaires à temps plein.
Cours obligatoires
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CGM2 520 Sales Management and Negotiation Strategies (3 unités)
Vue d'ensemble
Gestion : Application of principles and theories of sales management for large, medium, and small-sized enterprises. Focus on crystallizing a venture’s customer value proposition to develop effective sales strategies to achieve business and marketing objectives. Strategies for personal selling, team selling, and online and offline selling as well as B-to-B and B-to-C models. Business negotiation strategies.
Terms: This course is not scheduled for the 2018-2019 academic year.
Instructors: There are no professors associated with this course for the 2018-2019 academic year.
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CMIS 549 Digital Media and Search Engine Optimization (3 unités)
Vue d'ensemble
Gestion des systèmes d'information : Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.
Terms: Automne 2018
Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)
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CMR2 542 Marketing Principles and Applications (3 unités)
Vue d'ensemble
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Terms: Automne 2018, Hiver 2019, Été 2019
Instructors: Royce, Charles (Fall) Royce, Charles (Winter) Royce, Charles (Summer)
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CMR2 543 Marketing of Services (3 unités)
Vue d'ensemble
Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
Terms: Hiver 2019
Instructors: Letovsky, Steven (Winter)
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CMR2 548 Processes of Marketing Research (3 unités)
Vue d'ensemble
Marketing : Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
Terms: Automne 2018, Hiver 2019
Instructors: Letovsky, Steven (Fall) Letovsky, Steven (Winter)
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CMR2 556 Buyer Behaviour (3 unités)
Vue d'ensemble
Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
Terms: Hiver 2019
Instructors: Gardner Gregory, Kevin (Winter)
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CMR2 564 Marketing Communications: A Strategic Approach (3 unités)
Vue d'ensemble
Marketing : Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.
Terms: Hiver 2019
Instructors: Gardner Gregory, Kevin (Winter)
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CMR2 566 Global Marketing Management (3 unités)
Vue d'ensemble
Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
Terms: Hiver 2019, Été 2019
Instructors: Dellar, Mary (Winter) Desrosiers, Lee (Summer)
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CMR2 570 Strategic Marketing Planning (3 unités)
Vue d'ensemble
Marketing : Planning and decision-making. Strong quantitative component and focus on situational analysis and strategy development. Special attention to the role of marketing strategy in society and on its relevance to the firm, organization, and individual. Case analyses and field work.
Terms: Été 2019
Instructors: Gardner Gregory, Kevin (Summer)
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CPL2 510 Communication and Networking Skills (3 unités)
Vue d'ensemble
Politique : This course will provide students with leadership skills pertaining to communication and networking in the workplace. Topics covered include influencing, appraising situations, business networking, teamwork and delivering effective presentations.
Terms: Automne 2018, Hiver 2019, Été 2019
Instructors: Walsh, Brendan (Fall) Walsh, Brendan (Winter) Walsh, Brendan (Summer)
School of Continuing Studies—2018-2019 (last updated juin. 28, 2018) (disclaimer)
