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Program Requirements
Le certificat en relations publiques est axé sur la profession, son contenu étant constamment mis à jour d’après les meilleures pratiques de l’industrie. Ce certificat est également revu sur une base régulière grâce à des recherches effectuées au niveau des études en communications.
Le certificat en relations publiques est conçu pour répondre à la demande croissante de compétences professionnelles dans ce domaine d'activité. Il est tout à la fois professionnel et orienté vers les étudiants : son contenu suit l'évolution des meilleures pratiques du secteur et il est fréquemment enrichi par les résultats des recherches menées dans le domaine des communications. Les étudiants ont la possibilité de travailler directement avec l'industrie grâce à des études de cas réelles, en constante évolution. Les cours suivent des directives de la Société canadienne des relaÂtions publiques Inc. (SCRP) et de la Société des relationnistes du Québec (SRQ). Des représentants de ces associations et d'autres regroupements professionnels participent au comité chargé de définir le programme.
Cours obligatoires (24 unités)
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CCOM 207 Communication in Public Relations (3 unités)
Vue d'ensemble
Communication (CCE) : Identifying, analyzing, and solving communication problems in a variety of public relations contexts. Emphasis on news releases, media kits, informational and promotional materials, and oral presentations.
Terms: This course is not scheduled for the 2019-2020 academic year.
Instructors: There are no professors associated with this course for the 2019-2020 academic year.
Restriction: Students in Public Relations Management Certificate only.
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CPRL 223 Basics of Public Relations (3 unités)
Vue d'ensemble
Relations publiques : An overview of public relations theory, principles and practice, including the development of the discipline and its role in society, its function in different organizations, and the techniques used in the different sub-specialties of the field.
Terms: Automne 2019, Hiver 2020
Instructors: Durocher, Andre (Fall) Durocher, Andre (Winter)
- CPRL 224 Applied Public Relations Methods 2 (3 unités)
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CPRL 225 Social and Traditional Media Relations (3 unités)
Vue d'ensemble
Relations publiques : Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.
Terms: Hiver 2020
Instructors: Durocher, Andre (Winter)
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CPRL 226 Corporate Communications (3 unités)
Vue d'ensemble
Relations publiques : Issues and conditions affecting the communication of corporate issues and identity will be examined including corporate branding, financial communications, social responsibility, the reciprocal effects of internal and external publics, and planning and production of corporate communication vehicles.
Terms: Hiver 2020
Instructors: Pickering, Victoria (Winter)
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CPRL 227 Internal Communication (3 unités)
Vue d'ensemble
Relations publiques : An examination of how internal communication strategies are designed and implemented to ensure people within an organization work together effectively and efficiently to support the organization's business plan, including the definition and purpose of internal communications that add value, as well as the communication needs of internal stakeholders.
Terms: Automne 2019
Instructors: Pickering, Victoria (Fall)
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CPRL 321 PR Issues Management (3 unités)
Vue d'ensemble
Relations publiques : Mechanisms by which organizations participate in the public policy process will be examined through an understanding of the social and political contexts where public issues occur and the inherent communication processes at all levels and specifically dealing with the roles of lobbying, media relations and social responsibility.
Terms: Hiver 2020
Instructors: Di Luzio, Linda; Van Der Meer, Carolyne (Winter)
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CPRL 322 Cases in Public Relations (3 unités)
Vue d'ensemble
Relations publiques : Preparation of communication plans for organizations and current situations will provide the opportunity to apply the knowledge gained throughout the program. In addition, recent developments and methods in key areas of practice will be addressed.
Terms: Hiver 2020, Été 2020
Instructors: Papastefanou, Nicolette (Winter) Hirst, Elizabeth Jane (Summer)
Cours complémentaires (6 unités)
6 unités parmi les cours suivants :
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CGMG 210 Fundamentals of Project Management (3 unités)
Vue d'ensemble
Gestion générale : Fundamental principles and best practices of project management essential to the successful development of projects or other complex undertakings within an organization; includes methods for defining, planning, and scheduling activities and resources.
Terms: Automne 2019, Hiver 2020, Été 2020
Instructors: Gauthier, Sylvain; Abbott, Robert William; Corbeil, Linda (Winter) Gauthier, Sylvain (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
**Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.
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CPRL 220 Fundamentals of Fund-Raising (3 unités)
Vue d'ensemble
Relations publiques : Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.
Terms: This course is not scheduled for the 2019-2020 academic year.
Instructors: There are no professors associated with this course for the 2019-2020 academic year.
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CPRL 228 Event Management (3 unités)
Vue d'ensemble
Relations publiques : Effective use of public and media events for communication and relationship-building with key stakeholders, including research, identification of publics, design, timelines, logistics, protocol, speeches and programs, and dealing with suppliers, as well as promotion and evaluation of the event.
Terms: Automne 2019
Instructors: Lefebvre, Michel (Fall)
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MGCR 222 Introduction to Organizational Behaviour (3 unités)
Vue d'ensemble
Tronc commun de gestion : Individual motivation and communication style; group dynamics as related to problem solving and decision making, leadership style, work structuring and the larger environment. Interdependence of individual, group and organization task and structure.
Terms: Automne 2019, Hiver 2020, Été 2020
Instructors: Westgate, Chantal; Jaeger, Alfred M; Ferguson, John-Paul; Reyt, Jean-Nicolas (Fall) Westgate, Chantal; Dakhlallah, Diana; Al Hajj, Raghid (Winter) Jaeger, Alfred M (Summer)
Continuing Studies: requirement for CMA, CGA, the EA of AACI, and the Institute of Internal Auditors
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MGCR 352 Principles of Marketing (3 unités)
Vue d'ensemble
Tronc commun de gestion : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Automne 2019, Hiver 2020, Été 2020
Instructors: Etemad, Hamid; Kim, Hee Ryung; Soroka, Robert H S (Fall) Lu, Yi; Yang, Nathan; Sarigollu, Emine; Mackalski, Robert (Winter) Li, Wanyu; Haruvy, Ernan (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management
