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CMIS 544 Digital Marketing Automation, Planning and Technology (3 credits)

Offered by: Technology & Innovation (School of Continuing Studies)

Overview

Management Information Systems : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.

Terms: Winter 2023

Instructors: Mottaghi, Hoda (Winter)

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