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CMRK 321 Integrated Marketing Communications (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

CMRK : Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media

Terms: Winter 2023

Instructors: Ferraez Morlet, Diana Veronica (Winter)

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