Â鶹AV

Minerva Class Scheduling Visit for course dates & times.

Â鶹AV.ca / Overview / All Courses
important

Note: This is the 2022–2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

MRKT 354 Marketing Strategy (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.

Terms: Fall 2022, Winter 2023

Instructors: Sakalauskas, Dennis; Dracopoulos, George (Fall) Dracopoulos, George (Winter)

  • Prerequisite: MGCR 352

  • Restrictions: Open to U2 and U3 students.

Back to top