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Note: This is the 2022–2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

FMTP 023 Agricultural Marketing (152-023-MC) (2.33 unités)

Offered by: Progr. gestion et tech. agr. (Agricultural & Environmental Sciences)

Vue d'ensemble

Technologie de gestion des fermes : The goal of this course is to improve students' skills needed for marketing agricultural products and services. This course covers all types of marketing, from direct sales and on-farm marketing to wholesale channels, auctions and exports. Students will study examples of marketing systems used for various agricultural commodities and create a marketing plan (product, price, promotion, "place" and public image) for a particular product or service. They will also improve their skills in sales and customer relations.

Terms: This course is not scheduled for the 2022-2023 academic year.

Instructors: There are no professors associated with this course for the 2022-2023 academic year.

  • (152-023-MC)

  • (3-2-2)

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