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Vue d'ensemble
Tronc commun de gestion : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Automne 2022, Hiver 2023, 脡t茅 2023
Instructors: Han, DaHee; Sarigollu, Emine; Cyrius, Fabienne; Forget, Marie-Elyse (Fall) Dor茅, Bruce; Zhao, Clarice; Cyrius, Fabienne (Winter) Shi, Tianfeng (Summer)
Restrictions: Open to U1, U2, U3 students.
