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Program Requirements

Le certificat d’études supérieures de 15 unités en gestion stratégique des relations publiques et des communications est un programme offert en ligne axé sur les compétences nécessaires pour conceptualiser, déployer et mesurer des efforts de communication stratégiques, et pour élaborer des stratégies et donner des conseils à cet égard, dans divers contextes internes et externes conformément aux codes et aux normes d’éthique et professionnels. Ce programme s’adresse aux personnes travaillant dans le domaine qui souhaitent étoffer leur formation et aux personnes qui ont obtenu le certificat d’études supérieures en gestion des relations publiques et des communications. Il aborde les domaines de spécialisation en relations publiques, notamment la communication d’entreprise, les relations avec les médias et les influenceurs, les stratégies de communication, de même que les mesures et les analyses en relations publiques.

cours réquis (9 unités)

• CPRL 636 Public Relations Measurement, Data and Analytics (3 unités)

  Offered by: Global & Strategic Comm. (École d'éducation permanente)

  Vue d'ensemble

  Relations publiques : How to use data, metrics, analytics and primary and secondary research in formulating, measuring and evaluating public relations strategies in each phase of the development process. Focus on formulating the measurement instruments needed to test effectiveness, and on interpreting and communicating the results thereof to management and other relevant stakeholders. The use of artificial intelligence (AI) in public relations such as in media monitoring, and how to collect, analyze and act on data of the attitudes and behaviours of key audiences.

  Terms: This course is not scheduled for the 2022-2023 academic year.

  Instructors: There are no professors associated with this course for the 2022-2023 academic year.

  • Corequisites: CPRL 533 or CPRL 633

  • Restrictions: Only open to students enrolled in the Graduate Certificate in Strategic Public Relations and Communications Management.

• CPRL 644 Integrated Digital Communications (3 unités)

  Offered by: Global & Strategic Comm. (École d'éducation permanente)

  Vue d'ensemble

  Relations publiques : Preparation of an integrated digital communications campaign with specific focus on social media. Practice strategizing, conceptualizing, creating, implementing and measuring social media campaigns for public relations purposes. Creation of content strategies and calendars, and content for social media campaigns. Data collection, measurement and reporting of social and digital media campaigns.

  Terms: This course is not scheduled for the 2022-2023 academic year.

  Instructors: There are no professors associated with this course for the 2022-2023 academic year.

  • Corequisites: (CPRL 510 and CPRL 520) or (CPRL 610 and CPRL 620)