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INSY 670 Social Media Analytics (1.5 credits)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Information Systems : Methods and tools to leverage the power of social media, with a focus on a variety of questions ranging from strategic to operational matters pertaining to firms’ social media initiatives, metrics to capture relevant outcomes, and predictive analytics to link social media chatter to business performance.

Terms: Winter 2024

Instructors: Havakhor, Taha (Winter)

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