Note: This is the 2023鈥�2024 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Program Requirements
Ce programme s'adresse 脿 ceux qui d茅sirent travailler en relations publiques et en communications, aux gestionnaires responsables des activit茅s de relations publiques et des communications ou aux praticiens qui souhaitent parfaire leur formation. Les 茅tudiants se familiarisent avec divers domaines de sp茅cialit茅 et se pr茅parent 脿 faire carri猫re dans les secteurs des services-conseils, des entreprises ou des organismes sans but lucratif. Le mat茅riel de cours est r茅guli猫rement revu afin d鈥檡 int茅grer les nouvelles technologies et les enjeux en 茅mergence. Le programme permet d'acqu茅rir des comp茅tences, mais il est surtout ax茅 sur les aspects strat茅giques des relations publiques.
Cours obligatoires (24 unit茅s)
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CPRL 535 Public Opinion and Public Policy (3 unit茅s)
Vue d'ensemble
Relations publiques : How organizations, voters, media and interest groups work to influence public policy, and how the efforts of each affect the others. Government relations at the political and public service level, including lobbying, advocacy, and regulatory issues. Coalition building. Public opinion research methods and theory. Media and democracy.
Terms: This course is not scheduled for the 2023-2024 academic year.
Instructors: There are no professors associated with this course for the 2023-2024 academic year.
Corequisite: CPRL 531
Cours compl茅mentaires (6 unit茅s)
6 unit茅s parmi les cours suivants :
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CMIS 544 Digital Marketing Automation, Planning and Technology (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
Terms: This course is not scheduled for the 2023-2024 academic year.
Instructors: There are no professors associated with this course for the 2023-2024 academic year.
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CPRL 515 Fund-raising and Philanthropy (3 unit茅s)
Vue d'ensemble
Relations publiques : The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.
Terms: This course is not scheduled for the 2023-2024 academic year.
Instructors: There are no professors associated with this course for the 2023-2024 academic year.
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CPRL 532 Public Relations Event Management (3 unit茅s)
Vue d'ensemble
Relations publiques : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.
Terms: This course is not scheduled for the 2023-2024 academic year.
Instructors: There are no professors associated with this course for the 2023-2024 academic year.
脡cole d'茅ducation permanente—2023-2024 (last updated oct. 2, 2023) (disclaimer)
