Overview
Marketing is key to the success of听all businesses. If you听are creative and enjoy听solving problems, working with data, and connecting with people, a marketing degree is听perfect听for you.听听听听
Marketing is a practical and fun听field听that balances analytical skills with creativity.听With core courses in marketing strategy, marketing research and consumer听behaviour听and a range of electives to delve deeper into your areas of interest,听you鈥檒l be able to听apply your knowledge and听creativity听to generate practical, relevant and听effective marketing听plans.听
Available as both a major and a concentration,听marketing听provides a balance between courses focusing on fundamental theoretical material听and听others听with a strong practical orientation.听
Careers
A Marketing degree can prepare you for听a career in brand听management,听advertising, digital marketing, sales management,听business-to-business marketing,听or听e-commerce听and retailing.听Leverage your creative skills in content or digital marketing or refine your love of data as a digital marketing or SEO analyst.听
You could become a professional:听听
- Advertising manager听
- Brand manager听听
- Creative director听
- Content marketing specialist听
- Digital marketing manager听
- Marketing data analyst
Courses
As a Marketing student, you can take courses like:
Faculty
麻豆AV鈥檚听Marketing faculty members have produced high quality publications in top marketing journals. They offer insights to students in diverse areas of marketing practices.听听
Related majors
鈥疍iscover related majors:听
Ready to apply?
For this program, you'll need to apply to the Desautels Faculty of Management.
Check the full admission requirements for听information about听deadlines and whether supporting documents are required as part of听your application.听