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Michael D. Smith

J. Erik Jonsson Professor of Information Technology and Marketing

Heinz College, Carnegie Mellon University

Presentation Description

"The Abundant University 鈥� Remaking Higher Education for a Digital World"

Over the past quarter century new digital technologies have transformed nearly every sector of our economy鈥攊n each case creating abundant access, choice, interactivity and personalization for consumers. The one industry remarkably absent from this transformation is higher education. As COVID accelerates a long overdue transformation of our market, and it鈥檚 time for us to imagine what abundant access, choice, interactivity, and personalization could look like in the context of our business. In this talk I will draw on my prior research into the transformation of the entertainment industry, and my current research into the delivery of online education to address three key questions facing the academy today:

• Why do today鈥檚 digital technologies threaten to our longstanding business model?
• How is the transformation of higher education likely to play out in the market?
• What should educational institutions鈥攁nd IS researchers鈥攄o to respond to this opportunity?

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Biography

Michael D. Smith is the J. Erik Jonsson Professor of Information Technology and Marketing at Co-Director of the Initiative for Digital Entertainment Analytics at Carnegie Mellon University鈥檚 Heinz College. He received a Bachelor of Science in Electrical Engineering (summa cum laude) and a Master of Science in Telecommunications Science from the University of Maryland, and a Ph.D. in Management Science from MIT鈥檚 Sloan School of Management. Professor Smith鈥檚 research uses economic and statistical techniques to analyze firm and consumer behavior in online markets, and he co-authored the book Streaming, Sharing, Stealing: Big Data and the Future of Entertainment (MIT Press, 2016) with Rahul Telang.