Wednesday, January 8, 2025 17:00to18:00
Wednesday, January 22, 2025 12:00to13:00
The learning objective of this workshop is to understand the fundamentals of the Design Thinking Methodology and how it promotes innovation. Ìý Ìý Ìý Ìý Ìý Ìý
Wednesday, January 29, 2025 12:00to13:00
This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.
Wednesday, February 5, 2025 12:00to13:00
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at Â鶹AV to perform market research. Our market research librarian will walk us through some of those resources using a market research canvas tool.
Wednesday, February 12, 2025 12:00to13:00
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching with our librarian April Colosimo using the DERWENT worldwide patent database.
Wednesday, February 19, 2025 12:00to13:00
This workshop will provide an overview of the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model or lean canvas.