Integrated Strategy and Planning (ISP) creates strategic communications and marketing plans to engage Â鶹AV’s stakeholders and raise the University’s overall visibility.
Working with units within and outside Communications and Institutional Relations, we ensure communication reinforces Â鶹AV’s brand positioning and focuses on its priorities. We align communications strategy to support the objectives of Government Relations and Community Relations. ISP also develops and analyzes metrics to make communications more effective.
The unit focuses on key priorities as identified by Â鶹AV’s senior leadership.
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SueÌýMurley
Senior Director
susan.murley [at] mcgill.ca
514-398-5633