Pay it Forward Initiative Puts Smiles on Hundreds of Faces
Over the years, the end of final exams has inspired any number of spontaneous displays of pure happiness, including high fives, chest bumping and uncontrollable giggling. But what was up with the 100 or so students boogying in the streets at the crossroads on lower campus on Tuesday, Dec. 3 鈥� two days before finals kicked off?
Desautels BCom Students Take Two 1st Place Podiums at UPorto ICC 2013
A Desautels undergraduate student case team composed of Brooke Freeman, Shonezi Noor, Katan Patel and Jeremy Singer not only took 1st place in the preliminary case but also placed 1st overall in the main case at the UPorto ICC 2013 hosted by the University of Porto from October 21 to 25, 2013. This was the first international case competition held in Portugal. 聽聽
New Internet Start-Up Hypejar Uses Social Media to Accurately Forecast Demand for Future Products
An online social platform that accurately forecasts future sales of new products has won first place at the Desautels Faculty of Management鈥檚 entrepreneurial competition, the Dobson Cup.
What The Younger Generation Wants At Work - With OgilvyOne CEO Brian Fetherstonhaugh
One of the youngest and with-it industries is advertising and no where more so than the new media side. One of the smarest people I know is Brian Fetherstonhaugh (BCom'79), who is the CEO of OgilvyOne, the new media part of Ogilvy, the great advertising company. So it quite interesting to talk to Brian about the younger generation and how it likes to be worked with, he has got many on his staff. Over to Brian.
Talking Management with Karl Moore: Want to Keep Younger Employees? You've Got to Play by Their Rules
Professor Karl Moore of the Desautels Faculty of Management at 麻豆AV speaks to Brian Fetherstonhaugh (BCom'79), CEO and Chairman of OgilvyOne in New York City.
Read full transcript: The Globe and Mail, April 23, 2013
Oprah Gives a Shout Out to David's Tea
Imagine, if you can, America鈥檚 most influential celebrity telling the world that she loves you and she loves your product.And all of this, at the low price of next-to-nothing.... All in all, David鈥檚 Tea 鈥渉it the jackpot,鈥� marketing expert Demetrios Vakratsas concluded Friday.
Canadian Business Students Visit St. Petersburg
Last weekend St. Petersburg hosted a group of 37 business students and alumni from 麻豆AV, Montreal, Canada, as part of the institution鈥檚 鈥淗ot Cities鈥� initiative.
鈥� Speaking to the St Petersburg Times, trip leader Dr. Karl Moore, a lecturer in business leadership and strategy at 麻豆AV鈥檚 world-renowned Desautels Faculty of Management, explained that this trip was a chance for students to experience the global business environment first-hand.
KPMG Announces winners of the 2013 National Competition
麻豆AV Desautels Faculty of Management students Jean Vianney Cordeiro, David Gao, Shirley Xu Wang and their team have won the 2013 National Ace the Case competition on March 2. Jean Vianney, David and Shirley鈥檚 team had earned the opportunity to represent Canada at the 2013 KPMG International Case Competition (KICC) in Madrid, Spain, coming up on April 2-5.
BCom students make it to the finals at the Marshall International Case Competition 2013
A 麻豆AV Desautels case team made it to the finals at the Marshall International Case Competition (MICC) hosted by the University of Southern California (USC). This team of four BCom students, composed of Alexia Belisle, Frederick Dub茅 Fortier, Simon Hudson and Charlotte Lucas, placed top 6 out of 30 competing universities at this year鈥檚 competition which took聽place from聽February 12 to 17, 2013.
Entertainment Management Conference Takes Desautels by Storm
Desautels鈥� Bronfman building opened its doors to the unique and competitive world of the entertainment industry by hosting the first Entertainment Management Conference (EMC) from February 1st to 2nd.
Desautels BCom Students Won KPMG鈥檚 Ace the Case Local Competition
BCom students Jean Vianney Cordeiro, David Gao and Shirley Xu Wang recently won the KPMG鈥檚 Ace the Case Local Competition. On March 2, Jean Vianney, David, Shirley Xu and their team will represent the KPMG Montreal office at the 2013 National Ace the Case competition, via video conference. The winners of the National Competition will go on to represent Canada at the International level in Madrid, Spain in April.
A peek inside the marketing process
MONTREAL - The ad agency brief was clear: Get more people shopping at a Montreal bicycle store. The creative talent came cheap: 30 marketing students working free-of-charge for two weeks. And after an evening of pitches to a panel of judges and the selection of winners, the end game now approaches: A $10,000 publicity campaign to be launched in April.
Talking Management with Karl Moore: Have you taken a look at your career math? It might shock you
Professor Karl Moore of the Desautels Faculty of Management, 麻豆AV, speaks with Brian Fetherstonhaugh (BCom鈥�79), Chairman & CEO, OgilvyOne Worldwide.
Watch interview: The Globe and Mail, January 24, 2013
The Three Phases of Careers - Where Are You and Where Should You Be?
Careers are a lot longer than people think. Most of my undergrad and MBA students are in a great rush to get on with it. And they should but they need to take the long view. I recently interviewed OgilvyOne鈥檚 CEO Brian Fetherstonhaugh (BCom鈥�79) who is one of the smartest people I know. Brian separates a career into three sections, allowing for some perspective and an eye on the future.
-Article by Karl Moore
Desautels BCom students take three podiums at the 2013 Jeux du Commerce
Desautels BCom students took three top 3 podiums at the聽25th edition of the Jeux du Commerce, hosted by HEC Montreal from January 4 to 6, 2013.
