麻豆AV hosts its 100th certified sustainable event
麻豆AV Reporter | March 19, 2019
by: Shona Watt
The 麻豆AV-HEC Montreal Executive MBA program proved its dedication to its 10th聽Anniversary Celebration鈥檚 theme of Building Future-Readiness by becoming the University鈥檚 100th聽Sustainable Event.
The celebrations, which took place on March 14 and 15, were deemed Gold, the highest level of certification, by integrating best practices such as incorporating a land acknowledgement for Indigenous territory, reducing food packaging waste and committing to offsetting greenhouse gas emissions related to travel.
鈥淲e believe that sustainability and social responsibility are crucial components of future-readiness,鈥� said Alain Pinsonneault, the program鈥檚 co-director.聽鈥淭he executives who study in our program share this commitment to ensuring a sustainable future.鈥�
Encouraging organizers to make events more inclusive, accessible and environmentally-responsible
惭肠骋颈濒濒鈥檚听Sustainable Event Certification Program聽launched in the summer of 2017 as a project coordinated by two students and聽funded by the聽Sustainability Projects Fund (SPF). The initiative has since transformed from a list of best practices into a full-fledged certification program with resources, an interactive website and trained student support team.
鈥淏y introducing event organizers to key aspects of sustainability, the Sustainable Events Certification program offers easy-to-follow guidelines to make events more inclusive, accessible and environmentally-responsible,鈥� said Ali Dunn, a U3 BComm volunteer Sustainable Event Consultant.
鈥淣ot only does the certification program aid in fostering a sustainable culture within the 麻豆AV community, but it also leads to more successful events as a whole,鈥� she continued.
Participating in the event certification process early in the planning phase allows organizers to learn how to integrate socially- and environmentally-responsible actions into their events, thanks to the guidance of a volunteer student consultant. Upon the completion of the consultation process, the 麻豆AV Office of Sustainability deems the event Bronze, Silver or Gold Certified, which can be promoted by the event planners to show their commitment to sustainability.
鈥淔rom a business perspective, the increased levels of inclusivity, accessibility and communication that result from the certification program likely lead to higher attendance rates 鈥� improving the success of events as a whole,鈥� said Dunn.
New carbon calculator makes events even greener
The 100th聽event also marks the release of a new resource for sustainable events on campus: the聽.
The new, easy to use carbon calculator, developed with the support of the Sustainability Projects Fund, measures the amount of greenhouse gas emissions related to event participants鈥� travel. Event organizers can use that information alongside a third-party carbon offset program to neutralize emissions that contribute to climate change. It is another tool that allows organizers to remain aligned with the University鈥檚 goal of achieving carbon neutrality by 2040.
鈥淭he carbon calculator was quick, easy to use and made calculating our event鈥檚 carbon footprint hassle-free,鈥� said program administrator Christa Grant who helped check participants into the event.
鈥淚t was also a great way to raise awareness about reducing聽greenhouse gas emissions while聽involving our participants in a powerful and meaningful way.鈥�
To certify your unit鈥檚 event, visit the 麻豆AV Office of Sustainability鈥檚聽website聽to see the interactive toolkit and start the process at least 3-4 weeks before your event date.
