The Winning Formula
We’re excited to announce a second annual conference presented by Â鶹AV’s Bensadoun School of Retail Management and Faculty of Engineering in partnership with the Aston Martin Aramco Formula One Team.
Following the extremely successful inaugural event conceived by Professor Karl Moore and supported by a team of students, Elena Dal Cin and Maxime Harfouche, this year’s conference flows through a series of discussions with professionals from Aston Martin Formula One team and several sponsors, to highlight the winning formula –Ìýfans, engineering, and talentÌý– of a successful Formula One team.
Speakers from the Aston Martin Formula One team, Cognizant, Juniper Networks, and Citi will participate in the event to share their expertise. We’re looking forward to bringing Â鶹AV students unparalleled access and education from Aston Martin Aramco Formula One team and their sponsors.
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When? June 5, 2024, from 4:30 PM – 7:30 PM
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Where? Â鶹AV, Armstrong Building, Room 365/370
Official address: 3420 Rue McTavish, Montreal, QC, H3A 0E2 -
Dress code: Business casual or Formula One fan gear!
The Panels
Master of Ceremony: Professor Karl MooreÌý– Â鶹AV, Desautels Faculty of Management
- 1. Winning the race for a career in STEM
- 2. Engineering: From Design to the Track
- 3. Merchandise & Marketing for AMF1 Fans
Winning the race for a career in STEM – The importance of inclusive recruitment.
A team’s success is not possible without incredible talent. However, what goes into discovering this talent and building a well-rounded organization? Positions in STEM fields are in high demand, so in this segment of the event, we will deconstruct the recruitment process, valuable skills, and experience required for a career in STEM.
- MC: Debbie Wall, Aston Martin Formula One, ESG Director
- Dr. Pooh Ling E, MIET PhDÌý– Aston Martin Formula One Team, HR & Talent Development Specialist
- Philip CharbonneauÌý– Cognizant, Recruiter – Montreal
- Azita TaravatiÌý– Citi, Managing Director Banking, Capital Markets & Advisory (BCMA)
Engineering: From Design to the Track – What does it take to manufacture the AMR24 car?
Aston Martin Formula One team has experienced great success in moving up through the field since their re-entrance to the Formula One paddock in 2021. Bringing a car from preliminary design to track-ready is a complex process, and in this Fireside Chat with Aston Martin Aramco Formula One team’s director of operations, we will explore how the AMR24 was brought to life.
- Ben FitzgeraldÌý– Aston Martin Formula One, Director of Operations
- Professor Damiano Pasini – Â鶹AV, Faculty of Engineering
Merchandise & Marketing for AMF1 Fans
Aston Martin Aramco Formula One team is one of the most recognizable teams in the Formula One world. Fans play a pivotal role in the team’s success, and the Aston Martin Aramco Formula One team has crafted a unique portfolio of initiatives to bring fans closer to the sport. In this panel, we will discuss how merchandise and fan engagement strategies come together to create these experiences.
- MC:ÌýDebbie Wall – Aston Martin Formula One, ESG Director
- Matt ChapmanÌý– Aston Martin Aramco Formula One Team,ÌýHead of Licensing and Merchandise
- Helen CrossleyÌý– Aston Martin Aramco Formula One Team, Head of Social
Schedule
16:00ÌýÌý Doors Open
16:30ÌýÌý Event Kickoff by Professor Karl Moore about the history of partnership, etc.
16:40ÌýÌýÌýWinning the race for a career in STEM – The Importance of Inclusive Recruitment
17:20ÌýÌý Intermission
17:30ÌýÌý Engineering: From Design to the Track – What does it take to manufacture the AMR24 Car
18:20ÌýÌý Fan Engagement Panel
18:50ÌýÌý Event Closing by Professor Karl Moore
18:55ÌýÌý Networking
This event is open to Â鶹AV students only.
Faculty and staff interested can contact elena.dalcin [at] mail.mcgill.ca to be added to a waiting list.
Seats are limited!
Questions?
E-mail bsrm [at] mcgill.ca
